Metaverse Business Journal New Office & Plans For The Future

June 16, 2011

Dear Metaverse Business Journal Readers,

It is a great pleasure for me to announce that we now have a in-world headquarters to actively promote our virtual presence and create a wonderful place for conversation and networking. Since we first started this magazine several sponsors and readers had been asking me  if we had an in-world office we wished to spread the word about and I had always answered that we couldn’t afford that expense right no but we would certainly look to it in the future.  I was firm on this intent since our publication was still in it’s infancy and I wanted to keep a tight budget in order to save money for expansion. However when the kindness of all our sponsors allowed us to finance a 2.0 version of our website I thought to myself  a big in-world celebration was in order for its release and a venue was needed so rather than renting I took the plunge and purchased a beautiful two story office with a very large lobby and terrace for special events.  I really want to thank everyone who has made the dream of having a strong accurate business publication possible because when you get an ad with us you are not only promoting your business but you are also actively contributing to improving the overall business community by making information accessible to a greater number of virtual world users.

I have big dreams for this company and I really think that by the end of this year if everything goes according to my projections our magazine will  face 2012 as a consolidated brand with a far reaching presence in the virtual media industry.  The launching of our office and new website is just one of the many surprises I have in store for the future and I can guarantee that in the months to come the overall experience for both readers and advertisers will continue to improve steadily in our path to becoming the top publication in our sector.  All I ask is that you continue to give this magazine the great amount of support it has received so far because although it might not seem like a leader in its field yet Rome wasn’t built in a day and this project has in my opinion a great future.

If you wish to visit our in-world office, which is still being polished and perfected, you may do so with the following slurl ( Its really a nice place to escape from the hectic aspect of second life and park your avatar while dealing with a downpour of IM’s.

Thanks for all your support,

Carter Allegrant

Metaverse Business Journal- Chief Editor & Owner




The Importance of Customer Service

June 14, 2011

If we boil down running a successful business to one of its most basic components we will always arrive at customer service/public relations. Your product may be the most incredible invention out there but if you don’t market it the right way and if you treat your clients in an unprofessional manner your venture will never succeed.  Customer service is the pillar that drives a good firm over the top and separates it from its lesser competitors.  It gives distinction to the brand and adds value to all the business model.

There are two main types of chief executive offices out there and sometimes both succeed while in some other occasions one type proves superior to the other.  The first chooses to take every little decision in his company by himself and without any checks in authority takes the final decision in all important matters and believes in the popular “my way or the high way”. He might actually ask his users what they think in some occasions but if he doesn’t like something he disregards the input of  community. This entrepreneur might also choose to develop heavy guidelines which are purposely ambiguous so they can be used to restrict dissenting views about company actions  from the general public.  Shielded in an ivory tower this character succeeds because of the demand for the product or service he provides and not because he wins over his clients by being tolerant.

The second chief executive officer sees his success as a gift given by his consumers. He knows that without them he could not be where he is and does not need to shield himself behind guidelines and regulations in order to get rid of negative comments. He embraces critics and uses their complaints to improve his business and change their minds. Its obvious to him that attacking the customer with ad hominid does not make him seem professional but rather insecure and fearful.  This businessman is proud and open he does not take time to lend credence to unfounded accusations by  censoring negative views because he knows that the ultimate judge is the market and that each and every client has a right to hear the feedback left by others.  Whether negative or positive he will welcome all comments equally and let everyone present tell their side and reserve judgement to those who use his service.

After the incident I had with Mr.Skip Oceanlane  I have to say I no longer certain of which type he is.  On June 10th I published in the General Discussion section of the Capital Exchange Forum an open letter to CAPEX shareholders and I was greatly surprised to see that a few minutes after I had done so the thread was locked by Mr.Oceanlane. But not only did he stop at crushing any possibility of a reply by those the letter was addressed to but he also saw it fit to attack me personally.  He stated that I had threatened to report him to Linden Lab as follows:

“I wanted to let everyone know that on April 14, 2011, Mr. Carter Allegrant threatened to “report me” to Linden Lab for a “Terms of Service Violation” because I would not reveal to him the names of people who have complained to me about his bizarre and aggressive behavior against myself, various CapEx traders, and Capital Exchange itself. After this incident, I muted this individual, and have not been able to see anything he has typed since. I am keeping him muted because I simply choose not to deal with such a negative individual like him. Please note that I have not banned him from Crystal Springs Region and he has access to the ATM’s because he does own a small amount of stock here.” (

First I would like to set the record straight about me reporting him, I did tell him I would fill a abuse report because in a conversation I had with him he told me he was aware of all the “things I had been saying”  because of some other people had pasted my conversations with them to him. I then informed him that according to the Linden Lab terms of service no private im messages between two individuals can be disclosed without the authorization of both parties. Needless to say he didn’t really addressed that in our conversation and he choose to tell everyone that I was acting in an aggressive and bizarre manner towards the trading community.  He brilliantly closes with ” I simply choose not to deal with such a negative individual like him” I guess he hasn’t read my numerous praises to the his company for restoring the trading of virtual securities or more like it he has and he simply ignores them in his eagerness to discredit me.

Left with such a blatant attack towards by person in claiming I was harassing him an other traders I could do little.  Using his privileges as owner and administrator he locked the thread so I resorted to doing an update to his comment on my original post, I did this twice to respond to his own posts to counter what I saw as nothing more than lies to make him seem right.  When I tried to do a third update he stated the following ” From this point forward, I am deleting future posts or edits from you because it’s obvious you’re here to just cause a disturbance in violation of the Rules of Capital Exchange”. I will let you be the judge of whether my original letter was written in a tone worthy of shutting down the thread and letting other people comment on the matter. Also I encourage you , the reader, to go back an read some of my past articles and ask yourself if I am as Mr.Oceanlane puts it “here to just cause a disturbance in violation of the Rules of Capital Exchange.” . I think I contribute something valuable to the market and that many readers out there enjoy my work and think it fulfills a gap. I do what I do because I believe investors need to hear the truth always and that is why I am not afraid to go against any action which I consider detrimental to the health of the market.

So you tell me, which kind of CEO, is Mr.Oceanlane? What does this specific instance tell us about his tolerance for dissenting views and his ability to allow freedom on speech among his users? We investors can only help each other through feedback and if that’s taken from us I worry about the future.

Hoping to hear your thoughts.

Carter Allegrant



Quote of the Day

June 7, 2011

Concentrate your energies, your thoughts and your capital. The wise man puts all his eggs in one basket and watches the basket.

Andrew Carnegie

Capital Stock Exchange -Weekly Summary (5-30-2011/6-5-2011)

June 7, 2011

By: Carter Allegrant

Another week has gone by and the market continues to grow and progress at a fairly decent rate. The daily trading volumes are not bad at all and the prospects for new companies as well as investors are certainly good.  Here is a breakdown of the major events that shaped the market this past week by company:

Online Investment Group ( CAPEX-OIG): It announced  on ,Thursday June 2dn ,that it had successfully taken possession of the shares belonging to  an investor named Porus Jigsaw after trying to contact him several times without any results. In addition to those shares another investor Rafael Meads had his shares taken away for not paying the agreed amount for them. This would mean 17.5% of the company will belong once again to all investors and be added as treasury shares. Although I believe its great for shareholders to have a decent amount of treasury shares I worry about such a high percentage. I earnestly think the CEO of OIG should do an SPO and liquidate at least 10% of those shares at market price once the transfer formalities are over.  This will allow those investors who believe in the company to have the opportunity of increasing their participation and also provide extra funds for expansion or reserves. It is always best to have a cash reserve of lindens readily available in case of crisis than a few hundred treasury shares. (CAPEX-EARN):  On Thursday, June 2, EARN delivered its first dividends to shareholders, just two weeks after they initial public offering was over, of 213205L or o.04L per share.  Based on the announcement and the positive stream of revenue it is quite evident that this company while go on to deliver a steady profit for long term investors since it already has a established in-world brand and a solid business model. Another interesting point is that they have began developing a new money making service for an additional revenue source. Although there aren’t many details yet I can’t wait to see what this management team comes up with and I hope they will continue to do a great a job.

L&L Corporation Inc. ( CAPEX-LLC): The board of directors of the Capital Stock Exchange approved the re listing of L&L lead by Lindsay Dover. The action was taken after much debate in the forums where a lot of people showed support towards the move as a way for shareholders of the company to recover their former assets and be able to trade their shares. I believe the addition to the trading floor is a positive one for those who previously invested in the company, for those of us who have never been involved with it there is really no benefit other than perhaps an increase in trading volume.  The best bet for this company is to make a good come back start making profits and then launching a SPO to finance an expansion.

Black Swan Capital ( CAPEX- BSC): Black Swan Capital is yet another company that wants to enter the the trading floor. As I mentioned in a previous post I believe the exchange is adding too many companies to fast and that in order to achieve sustainable growth we need to balance the supply of investor funds with the demand for funds of new companies. That said I knew Telexa Gabardini when she had her company at VSTEX and she was a reliable and hard working chief executive officer so the fact that she is one of the individuals leading the management team is a great bonus. Also I think the business plan is innovative and interesting and could potentially generate a good amount of profit for investors although the proposed amount of shares is a bit high. My general advice would be to buy a modest portion of shares when the IPO starts and not get too carried away.

Ford Edelman & Co.(CAPEX-FED): Ford Eldelman & Co delivered a monthly dividend of 10’000L or 0.01 per share continuing their usual pattern. Even though dividends are small the company is lead by Ashleigh Wade who is a capable CEO who will continue to give shareholders a return on investment. I am quite certain that this company has plans to diversify its revenue sources and will soon surprise the market.

That’s a summary of the most important events this past week brought us and I can’t wait to see what this week will bring by. As I always I would like to hear your thoughts about these companies or the exchange in general so please feel free to comment and be part of our community.


Carter Allegrant

Metaverse Business Journal – Chief Editor.

Message to our Readers

June 5, 2011

Dear Metaverse Business Journal Readers,

Four months ago I conceived and carried out an idea for a virtual newspaper specially dedicated to providing quality content to the growing amount of people who see the potential virtual worlds such as Second Life have when it comes to providing a stable business platform. The market may have had its downs in the past but today it is slowly recovering and in order to help share the success and keep people informed of the latest occurrences there has to be a professional source for news that not only cares about making money through ad sales but feels a commitment to actively promote and foster virtual entrepreneurship. The support of  the community this small magazine has had since its inception truly makes me proud of being its owner and editor and that is why I have decided to take this endevour to the next level.

It is a pleasure for me to announce that as of yesterday things have been set in motion for the creation and release of our 2.0 website which we plan to introduce during the first half of July.  After talking to many readers and sponsors in-world we realized that in order to server everyone better we needed to change the appearance of our site from what it is to something much more dynamic and pleasing to all of our visitors and that is why we have finally decided to move forward with the upcoming layout. I cannot reveal right now the many features and tools that we will introduce but I can guarantee you will be blown away by them and you will certainly double the time you spend on our site.

I also want to thank all of our advertisers who are committed to supporting the virtual business community and without which we would not been able to grow so quickly. This month we have raised a grand total of   L$25400 in ad sales and that enabled us to move forward with the new website quicker than we had originally thought.  I am really happy with the increase in sales and I believe the fact that our advertisers continue to renew their contracts with us is a sign that we are doing something right and we are achieving our mission of becoming a premier business news source dedicated towards serving the community.

Finally I would like to close this by saying to you the reader that if you continue to support our magazine and honor us with your preference we will continue to amaze you and give you the real news whether good or bad because we believe you deserve to be informed of what goes on in order to make right choices.

Thanks for your support,

Carter Allegrant

Metaverse Business Journal Editor-in-Chief

Two New Sponsors Join the Metaverse Business Journal

June 2, 2011

It is a pleasure to announce that today two new sponsors have pledged their support to our growing magazine and we ask all our readers to take a moment to visit their sites and learn what they offer. One is GVC Consulting and the other is a non-profit organization by the name of North Chickamauga Creek Conservancy which is dedicated to preserving a natural ecosystem.

We plan to use all advertising revenue to enhance our magazine and make it stand out as a source for excellent news and a entity committed to the social goal of spreading public awareness about doing business in virtual worlds. The only way to achieve this is by building a partnership between our readers, the magazine and our advertisers where we can all benefit.

I hope to bring you in a upcoming months much more content , features and more opportunities to be involved with and enjoy our magazine. I have already talked with both a graphic designer and a experienced programmer to carry out this mission.

Thanks for all your support.

Carter Allegrant

Metaverse Business Journal Editor-in-Chief

EDMO SEC & NGI Start Initial Public Offering Discussions

May 31, 2011

EDMO , SEC & NGI Start Intial Public Offering Discussions

By: Carter Allegrant

The Second Life Capital Exchange announced on May 25th that three new companies were being considered by the board of directors to see whether they would be allowed to issue their initial public offerings to shareholders.  Each of the companies published its prospectus in the exchange forums in order to let traders see what they had to offer and after through analysis I have to say all three have good deal of potential.  The fact that we are getting three new companies all at once also shows the continuing progress made by the investment market and the increased level of confidence in publicly traded companies. Considering that last week EARN’s IPO  raised L$3,750,000 ( 15’000 USD) from investors I believe these three new companies are going public at just the right time with trader’s confidence in an all time high and that if the current trend continues they will sell out their shares pretty fast.

Although this interest in the markets and readiness to invest on part of the traders its good and it shows we are on the right path to building a better trading platform we should all be cautious of keeping the market volume growth sustainable.  Right now Initial Public Offerings are selling very fast, often within a week or two, and that shows that investors are making quick decisions when it comes to trading based on the published prospectus of the company and not necessarily in  solid market  research in-world.

That is why I always urge the readers of this magazine to take the time to make careful investment choices and the all the homework associated with making a big investment. That means spending time in Second Life checking the state of the industry in which you plan to invest, analyzing the competition, comparing earnings, and seeing how much demand there is out there for the specific product or service.  That type of analysis should take at least a week or two to fully come together and be a good way of assessing market trends.

Now some of you may ask what would be the negative impact of  exponential volume growth and all I can say to that is growth has to be controlled to a certain extent in order not to tap out the current amount of traders, if there are more IPOS than new investors the overall demand for shares and the supply of investment funds are bound to decrease  making it harder for new companies to effectively use the market.  This can limited if traders take enough time to research the company of their choice before and investing and also by keeping a limit on the amount of  IPOs that can start all at once. That said lets talk about the three companies coming to a IPO near you soon:

I.  ( CAPEX- SEC)  Second Nights is a premier company which provides entertainment options for couples looking to have a good time.  It plans to raise 2’000’000L from shareholders and use them to empower their staff and attract sponsors, which they plan to do by building a larger in-world presence with land in which to showcase their their packages and through special events, banners and advertising partnerships. Now even though I think the use of capital category is pretty ambiguous and not detailed enough one must admit that the project is quite innovative in nature and if it can be carried to fruition the potential profits will not be insubstantial. It is worth noting that many entertainment companies in the past have had problems such as Metaverse Broadcasting Company which didn’t do too well financially but then again they weren’t quite like this one and I think the niche of this company is big enough to be exploited.

II. (CAPEX-NGI) Next Gen Inc: This new company is much more modest asking for only 800’000L of  investors and it focuses in uniting second life avatars creating families. They have a established brand that is currently running to full regions a clear sign that revenue has been stable enough to support a huge tier.  Business plan wise the company seems solid enough and they have clear goals. However I do wish they would have elaborated more on the use of capital which merely says “To continue reinvesting in the business with advertising and to branch out with our Affiliate/Franchise “Next Gen Inc. Too”. Open and operate Mainland High School. We also plan to explore other virtual worlds. ” this category should include a list of how much money is required and for what and not be so broad. My advice is to invest conservatively on this company since it does have potential but also meet with the management team and ask questions about any doubts you may have.

III. (CAPEX-EDMO) Edmose Group :  The Edmose Group plans to raise 1’200’000L in order to expand and enhance its current services which range from machinima to publishing and three dimensional modeling.  The use of capital section although ambiguous does give some estimates as to how much much is going to be spend in each area which is good for letting investors know what they should look into.  I believe the company has good bones and that the chief executive officer is a capable man who already runs a business in-world  and I recommend to everyone buying some shares after doing some research in the company and making sure its right for you. This may not be a right pick if your portfolio is already too tied up in services in which case I would recommend you get shares from content provider company such as GAP or EVO.

With these three companies comes a demand for 4’000’000L from investors which if we had to the demand for EARN we get 7’750’000L or roughly 31’000 USD. Now the question is can the supply of loanable funds from the investors satisfy that huge monthly demand? I certainly hope so but I think if the exchange continues to experience these rate of growth serious expenses need to be made toward increasing the number of users. This should be done by resorting to real life advertisement in international magazines and news publications otherwise we will experience a problem in the long run.

Looking forward to hearing your thoughts,